Expertise: Strategic social media engagement, digital strategy development, social network analysis (SNA), social media intelligence (SOCMINT), open source intelligence, (OSINT) digital culture Social media trends, misinformation, disinformation, social marketing (behaviour change), strategic marketing, strategic branding, strategic communications, and strategic planning.
Mike Kujawski has nearly 20 years of experience as a management consultant, trainer, and professional speaker for major government, non-profit, and association clients in Canada and around the globe. He’s the Managing Partner & Senior Consultant at the Centre of Excellence for Public Sector Marketing (CEPSM) where his specialty areas include strategic planning, strategic marketing/communications, social marketing (behaviour change) strategy development, brand positioning, strategic social media engagement, and social network analysis. He primarily works with public sector and non-profit organizations that are trying to achieve positive societal and/or individual outcomes. Mike is frequently asked to speak at major conferences and events covering a variety of topics ranging from the latest disruptive digital trends and the evolution of digital culture to ethical social marketing (behaviour change) techniques and best practices.
Mike’s consulting, training, and speaking stretches across four continents and has involved a variety of industries ranging from health and education to justice and the environment. The scope of his work also includes organizational restructuring, governance, risk management, as well as staffing and policy recommendations to help organizations better embrace an audience-centric mindset. Some of Mike’s consulting clients include Public Safety Canada, Elections Canada, Office of the Auditor-General, Treasury Board Secretariat, Health Canada, Justice Canada, Lakehead District School Board, the Government of Kazakhstan, the Government of Tanzania, and the Government of Sharjah, UAE. As a trainer, Mike has delivered public and in-house training workshops across Canada and internationally to thousands of public servants and non-profit workers. His workbooks have been translated into six languages to date. He co-developed and instructed the Professional Certificate in Public Sector Marketing Program at Carleton University as well as the Social Media Engagement Certificate at Brandon University, both geared specifically at the public and non-profit sectors. Mike holds a Bachelor of Commerce (Honours) degree from Carleton University (with a dual concentration in Marketing and International Business) as well as various supplementary certifications related to strategic communications, behaviour change, data analytics, and the digital space. He actively volunteers as a board executive on the Social Marketing Association of North America (SMANA) as well as various community-based boards and organizations in Ottawa (his home City). Mike is an avid reader, runner, and a committed life-long learner.
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